About Us

“Rue-pahn-tor”
Building Brands with Dignity

Founded in December 2014, Rupantar Creative is Washington D.C.’s premiere marketing and branding boutique; dedicated to helping its clients succeed by transforming the way clients develop and promote their brands. Established to serve mission-driven clients, organizations and companies, Rupantar provides an expertise in everything from logo design and market research, to brand and reputation management (particularly utilizing the social media/online space).

Whether you’re a green energy company, nonprofit, small business, local healthcare practice or local government, etc. – Rupantar is here to serve you.

Our Services

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Brand Strategy and
Identity Design

Your brand is the foundational core of your company and marketing strategy. Could your brand use a face lift? Well-executed marketing programs drive up both revenue and profits. Let us step in and work our magic and help your brand make a first impression that will leave your potential customers speechless.

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Social Media

As a mission-driven organization, getting your name out there is more important than ever. There are so many social media companies out there that make promises, but they lack understanding of your passion for what you do and of course your budget. Now it is time to make sure that you pick a social media and branding company that is as mission-driven as your organization.

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Creative Services

At Rupantar, we love, live and breathe design, typography, color theory and composition. Let us create stunning visuals for you, in both print and digital media. We work closely with our clients and our creative team, to translate marketing and brand strategies into comps that render beautifully in print and code. E.g., brochures, collateral, direct mail, etc.

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Website Design and Development

Your website is usually the first impression that someone sees about your organization. For mission-driven organizations and small businesses this impression is very important. While keeping all of this in mind, you need to partner with a creative firm that understands story telling as much as it understands design.

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Market Research

Rupantar is also a full service marketing research firm. We conduct everything from focus groups, in-depth interviews, and ethnographic research from our market research team. We will uncover the functional and emotional influences for your target audience.

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myRupantar

Don’t have an in-house marketing department? Having trouble creating a consistent look and feel for your organization’s marketing efforts? Is your organization posting to every social media channel and seeing no results or have no idea what results should look like? We can do it all for you. Like you, we are dedicated to our job of taking on the burden of enhancing our member organization’s marketing efforts and giving them a strategic advantage in the marketplace.

Our Leadership Team

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Gloria Shin,
Founding Partner and CEO

Gloria is Rupantar Creative’s Founding Partner and CEO. A humanitarian and an experienced creative, she has diverse set of skills and work experience – in graphic design, marketing, international and community development, social media and fundraising, among others.
(Headshot photo courtesy of Andrea & Renata Photography).

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Donovan Fox,
Founding Partner and Chief Marketing Officer (CMO)

Donovan is Rupantar Creative’s Founding Partner and CMO. He is a champion of marketing and social media tools and technologies, with a track record of creating and implementing successful marketing campaigns. Donovan has over nine years of experience in marketing communications and seven years using social media strategies to build brand awareness and reputation.
(Headshot photo courtesy of Andrea & Renata Photography).

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Meeyong Rao,
Market Research Lead

Meeyong is a market researcher with over 10 years of experience, with a special interest in the intersection of market and usability (UX) research. She leads Rupantar’s market research activities, which includes: focus groups, in-depth interviews, ethnographic research, multivariate modeling and market segmentation. Meeyong has worked with notable companies such as Gallup, Amazon, among others.

Other Team Members

Lily Dog

Lily the Dog,
Chief Fun Officer

Lily is the Chief Fun Officer. She is from the mean streets of Baltimore, Md. She was rescued from the SPCA by Gloria in June 2012. She is a Jack Russell Terrier mix and is now very spoiled. She once trekked 30 miles out from her former home to Walmart by herself, before being found and brought to the Maryland SPCA. No one claimed her, so Gloria was lucky to adopt her.

Lily is very energetic, loves people and her best friend is another spoiled rescue dog – Tova the German Shepard. She is always up for an adventure, preferably a road trip!

 

CC BY Photo: Markus Spiske

Contact Info.

Mailing Address:
Rupantar Creative, LLC
2776 S. Arlington Mill Dr.
Arlington, VA 22206

Tel: 571-210-2864

Email: info@rupantarcreative.com

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